The “What’s in my Bag” set is a themed collection of beauty products—usually a mix of makeup, skincare, and sometimes haircare—that are perfect for on-the-go use. The name suggests a selection of products that are small enough to fit in your purse or travel bag for touch-ups throughout the day or for a quick weekend getaway.
Key Characteristics:
- Curated Collection: Each Sephora Favorites set is a handpicked assortment of products from a variety of top brands, giving customers a chance to try multiple popular items in one convenient kit.
- Mix of Sizes: These sets typically include a combination of deluxe (mini or travel) sizes and occasionally one or two full-size products. This allows consumers to test out products before buying the full-size version, which is a great way to discover new favorites.
- “Viral” and Best-Selling Products: The products included are often items that have gone viral on social media platforms like TikTok or are consistently best-sellers at Sephora. This makes the set highly sought-after and a great way to get your hands on trending items.
- High Value: The total retail value of the products inside the set is significantly higher than the price of the kit itself, offering customers a great value.
- Limited Edition: Sephora Favorites sets are seasonal and limited-edition, so they are only available for a short time. This creates a sense of urgency for customers who want to purchase the collection.
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